Bitauto Holdings is a holding company. Through its subsidiaries, Co. is a provider of internet content and marketing services and transaction services for China's automotive industry. Co. has three segments: advertising and subscription business, which provides a variety of advertising services to automakers through its websites as well as corresponding mobile apps; transaction services business, which provides transaction platform services as well as self-operated financing services; and digital marketing solutions business, which provides automakers with one-stop digital marketing solutions, including website creation and maintenance, online public relations, among others.

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