Advertising M&A » By The Online Investor Staff, updated Wed., Apr. 17, 6:28 PM
Recent mergers and acquisitions in the Advertising M&A category.
Slide #9. Lowe and Partners — Global Digital Network Profero
Acquirer: |
Lowe and Partners (NYSE:IPG) |
Acquiree: |
Global Digital Network Profero |
Details: |
Lowe and Partners, a division of Interpublic Group (NYSE:IPG), today announced the acquisition of the global digital network Profero. The agency will be called Lowe Profero and will be fully integrated into the Lowe and Partners network, serving as its global digital offering. Lowe and Profero have previously worked together on shared clients including Danone, Diageo, PwC and Unilever's OMO and TRESemm. The current management team from Profero will lead the Lowe Profero unit, reporting to Michael Wall and the Lowe and Partners Leadership Team. Co-founder Wayne Arnold will serve as Global CEO of Lowe Profero. |
Interpublic Group of Companies is an advertising and marketing services company. Co. engages in consumer advertising, digital marketing, communications planning and media buying, public relations, communications disciplines and data management. Co. has two reportable segments, which are Integrated Agency Networks (IAN) and IPG DXTRA (DXTRA). Within IAN, Co.'s agencies provide a range of communications and marketing services. Co.'s digital specialist agencies provide digital capabilities and serve as primary digital partners. DXTRA provides clients with public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and marketing consulting.
Interpublic Group of Companies SEC Filing Email Alerts Service
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Company Name: |
Interpublic Group of Companies Inc. |
Stock buyback: |
IPG buyback |
Website: |
www.interpublic.com |
Sector: |
Advertising |
Number of ETFs Holding IPG: |
109 |
Total Market Value Held by ETFs: |
$2.67B |
Total Market Capitalization: |
$11.65B |
% of Market Cap. Held by ETFs: |
22.94% |
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April 17, 2024 6:28 PM Eastern
Buy (2.67 out of 4)
100th percentile
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