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Advertising M&A image Advertising M&A » By The Online Investor Staff, updated Tue., Apr. 23, 11:04 PM Recent mergers and acquisitions in the Advertising M&A category.

This Slide: #30 of 38

Slide #30. Millennial Media — Metaresolver

Acquirer: Millennial Media (MM)
Acquiree: Metaresolver
Details: Millennial Media (NYSE:MM), the independent leader in mobile advertising and data, today announced that it has signed a definitive agreement to acquire San Francisco-based Metaresolver, a privately held mobile media buying and targeting platform, in an all-cash transaction. The closing of the acquisition is subject to the satisfaction of various customary closing conditions.

Millennial Media is engaged in the business of providing mobile advertising solutions to advertisers and developers. At the core of Co.'s solutions and services that it provides to developers and advertisers, is MYDAS, its mobile advertising technology, along with its data assets. Co. provides tools and services that allow developers to display video ads, banner ads, media ads and native ad formats from its platform. Co. provides programmatic buying capabilities to advertisers through its ad exchange and through its demand side platform, mmDSP. Co. provides developers reporting and analytics through an integrated dashboard on its mMedia portal.

Open the MM Page at The Online Investor »

MM — Key Stats (updated Fri., Oct. 23, 10:39 AM)
Company Name:  Millennial Media Inc
Website:  www.millennialmedia.com
Sector:  Advertising
 

Open the MM Page at The Online Investor (in a new window) »
April 23, 2024  •  11:04 PM Eastern
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