Starbucks is a roaster, marketer and retailer of coffee. Co. purchases and roasts coffees that it sells, along with coffee, tea and other beverages and food items, through Co.-operated stores. Co. also sells a variety of coffee and tea products and licenses its trademarks through other channels such as licensed stores, grocery and national foodservice accounts. Co.'s portfolio also includes goods and services provided under these brands: Teavana, Tazo, Starbucks VIA, and Verismo. Co. has four segments: Americas; Europe, Middle East, and Africa; and China/Asia Pacific; and Channel Development. At Sep 29 2013, Co. had 10,194 Co.-operated retail stores and 9,573 licensed stores.
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