Starbucks is a roaster, marketer and retailer of coffee. Co. purchases and roasts coffees that it sells, along with handcrafted coffee, tea and other beverages and a variety of food items, through company-operated stores. Co. also sells a variety of coffee and tea products and licenses its trademarks via other channels such as licensed stores, grocery and national foodservice accounts. In addition to its Starbucks brand, Co.'s portfolio also includes brands such as Seattle's Best Coffee®. Co. has four segments: Americas; Europe, Middle East, and Africa; and China/Asia Pacific; and Channel Development. At Sep 30 2012, Co. had 9,405 company-operated retail stores and 8,661 licensed stores.
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