Nielsen Holdings is an information and measurement company that provides clients with an understanding of consumers and consumer behavior. Co. aligns its business into three reporting segments: What Consumers Buy, which provides retail transactional measurement data, consumer behavior information and analytics primarily to businesses in the consumer packaged goods industry; What Consumers Watch, which provides viewership data and analytics primarily to the media and advertising industries across television, online and mobile screens; and Expositions, which operates a portfolio of business-to-business trade shows and conference events in the U.S.
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