J. C. Penney is a holding company whose principal operating subsidiary is J. C. Penney Corporation, Inc. Co.'s business consists of selling merchandise and services to consumers through its department stores and its website at jcp.com. Co.'s department stores and website serve the same type of customers, its website provides virtually the same mix of merchandise as its store assortment plus other extended categories that are not provided in store, and its department stores generally accept returns from sales made in stores and via its website. Co. sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products through Sephora inside JCPenney, and home furnishings.

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