Intuit helps consumers and small businesses by delivering financial management, compliance, and marketing products and services. Co.'s segments are: Small Business and Self-Employed, which serves small businesses and the self-employed, and the accounting personnel who assist and advise them; Consumer, which serves consumers and includes do-it-yourself and assisted TurboTax income tax preparation products and services sold in the U.S. and Canada; Credit Karma, which serves consumers with a personal finance platform that provides personalized recommendations of credit card, home, auto, and personal loan, and insurance products; and ProTax, which serves accountants in the U.S. and Canada.

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