Bitauto Holdings Limited ("Bitauto" or the "Company") (NYSE: BITA), a leading provider of internet content and marketing services for China's fast-growing automotive industry, today announced the follow-on public offering of an aggregate of 2,749,200 American Depositary Shares ("ADSs") by the Company and a selling shareholder was priced at US$30.00 per ADS. The Company will be offering 1,264,855 ADSs and the selling shareholder will be offering 1,484,345 ADSs. Each ADS represents one ordinary share of the Company. In connection with this offering, the Company has granted the underwriters a 30-day overallotment option to purchase up to an aggregate of 410,800 additional ADSs from the Company at the public offering price of US$30.00 per ADS.
Bitauto Holdings is an investment holding company. Through its subsidiaries, Co. is engaged in the provision of internet content and marketing services in the automobile industry. Co. is organized into three segments: the bitauto.com business segment comprises of advertising activities, and dealer subscription services targeted to the new car automobile market; the taoche.com business segment comprises of advertising activities, and dealer listing services targeted to the used automobile market; and the digital marketing solutions segment comprises of advertising activities, and advertising agent services.
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